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A product/engineering proposal template

I'm a firm believer in getting people to write proposals. I think they're extremely effective for a few different reasons:

A good way to instigate proposal writing, and level up the quality of your proposals is to institute a proposal template. A proposal template is a template that you ask authors to think about and fill out whilst writing a proposal.

To make this easier for you, here's the template that I've used at Ravelin and Monzo. It's useful as a general purpose template for writing proposals for product and engineering. It's been proved on a spectrum of extremely technical engineering proposals, to broad product strategy.

It's not limited to any specific discipline, however: these are good questions to ask of any change.

What problem are you trying to solve?

Why should we solve it?

How do you propose to solve it?

What other approaches did you consider?

What could go wrong?


Please feel free to use the template for whatever you like! It's available on GitHub if that's your thing: github.com/sjwhitworth/proposal-template.

If you're using Google Docs, copy and paste the above, and follow this guide to create it as a default template.

If you're using Notion, follow this guide to learn how to create your own templates.

If you end up using it, the only thing I ask of you is that you let me know how it went by tweeting me. I'm sjwhitworth on Twitter!